Typography is one of the most important aspects of any type of online content. This is why you’ll want to make sure that your typography is always good for both your websites and marketing materials. This is easier said than done as there are a few common mistakes that people always seem to make when creating online content. To help prevent this from happening, we thought it would be useful to put together an article listing down these mistakes. If this is something that you want to learn more about, read on as we list down three common typography mistakes that you have to avoid.
Overusing Serif Fonts
While we aren’t saying that serif fonts are bad, too much of a good thing can end up ruining online content. Although serif fonts are seen as more ‘classic’ and elegant, they are not always the most readable font in small sizes or on screen. Because of this, they don’t always tend to be used in the body text or even used in large amounts. The only time you will see a serif font over a book or website is if it is to emphasise a certain point. However, there is a limit to how many different serif fonts can be used in one project.
Using Multiple Fonts
Using a wide range of fonts in your design can be tempting, as fonts are one of the most impactful tools that you can use to convey your message and influence how readers think and feel. Many people choose to use unique fonts in their design to make it stand out, but this will actually make your design stick out for the wrong reasons. Another common mistake is using different fonts across different platforms (e.g social media posts, websites and promotional materials). As a general rule of thumb, stick to a small selection of fonts that portray your brand and use them consistently across all platforms.
Ineffective Colour Use
Using unflattering colour combinations, like the black and red combination you’ve painted one wall, the yellow-orange, and the pink. The combinations are completely overwhelming and will cause brand recognition to plummet. In addition, colour schemes should be consistent across media platforms to improve brand recognition.
Another common mistake is to blend in your text with other elements of the site, such as banners and background images. Make sure that your text stands out clearly against a background and consider adding a transparent box around images. And when using an image as part of your background, avoid using contrasting colours between the text and background; instead, make one of the elements neutral and the other a bolder brand colour. As a general rule, try to centre the text on the page, keep paragraphs short, and break up blocks of text with images or lists when possible.
We hope this article proves to be useful when it comes to helping you avoid these common typography mistakes when creating your website or social media posts. As you can see, there are a slew of mistakes that you can easily make that can hamper the effectiveness of your site or marketing material. Be sure to keep everything you learned here in mind so that you can make the most out of your online platforms.
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