Understanding Why Typography Is Important for Your Website

While it may seem trivial, typography can be incredibly impactful and can totally change your website. Now, we understand if you’re a little sceptical about this as typography seems like a minute part of your website. To help convince you of its importance, we thought it would be useful to put together an article discussing this subject. If this is something that you want to learn more about, read on as we break down why typography is important for your website.

Helps Narrow Down Font Choices

Selecting a font for your website is an art. You want to use different fonts to break up sections of content and draw attention to certain areas. However, it can be quite tricky to find the right balance of fonts. If you have too many fonts on your website, your readers will get distracted and won’t absorb what you’re trying to say to them (or your business won’t be perceived as legitimate). A good rule of thumb to follow is to only use two to four fonts and use them with great care.

Makes Your Site More Readable

It’s important to understand that people will rarely ever read your content from start to finish, so you need to choose fonts that are easy to read at a glance. For the most part, make sure to have a visible and clear headline as well as subheadings that effectively break up your content. You’ll also want to remember to make the copy easy to read.

Be sure to use the fonts on your site to guide visitors through the page to highlight important pieces of information and encourage them to take some sort of action, such as fill out a contact form, buy a service, or sign up for your email newsletter.

Maximises Your Use of Colour

Using too many colours throughout your content can distract your reader from what you’re trying to say. Instead, maximise your use of colour and use it to focus the eye on specific parts of a page. Alignment also has power, too: if everything is aligned to the left, then nothing is aligned to the left. And remember, we predominantly read left-to-right; use alignment to help readers move down the page.

Strengthens Your Branding

When it comes to branding, businesses often focus on things like colours and graphics, And while these things are definitely important for the branding of your business, the last thing you’ll want to do is to ignore typography. Through the use of proper typography, you’ll be able to help potential customers identify with your business.

By focusing on typography, you’ll be able to help potential customers understand the purpose of your website right away. If you offer creative services, such as graphic design or ad campaigns, you can use bold headings that attract attention. But if you offer professional services, such as finance, accounting, or legal advice, then you should steer clear of unusual typography and colours. From the first glance at your written content, readers should understand the purpose of your website.

Conclusion

We hope this article proves to be useful when it comes to furthering your understanding of how typography can help your website. Beautiful typography can bring together visual and verbal language into a symbiotic whole. In essence, it is both an art and a science. When used effectively, it can definitely improve your overall site.

Apex Designs is a team of web designers and developers specialising in web design services. Our affordable websites are perfect for small businesses that want to establish a strong presence online without breaking the bank. Get your business online today by contacting us