3 Important Things That Your Website Design Brief Must Contain

The process of designing or creating a website is not simple, by all accounts. There are countless methods and strategies involved in making something that will boost visibility and sales. While it may be tempting to let your web designer go to work without any input from your end, it may hurt your company more in the long run.

Websites may either make or break the sellability of your products and services, so it’s essential to make them attractive. In doing so, you will have no problem gaining new customers. However, make it too dull, and you can watch your sales decline due to your wrong decisions. 

Indeed, creating an efficient web page is your only viable option in boosting everything in your favour. It would be wise to have a web design brief to clarify your planned site’s features and content. Think of it as a checklist that will guide you, your marketing team, and your web designers to develop a platform that will not deviate from the identity and goal of the company.

If it happens to be your first time encountering a web design brief and you have no idea what to include in it, no need to worry. We have listed a couple of recommendations below.

1. The Main Goal of the Website

What are you creating it for? Do you want to boost your sales? Do you want to introduce a new product or service? Are you trying to tell your target market that the company will undergo a significant change? 

These questions are essential, as they will determine the primary purpose of your company’s official page. It will point the web designers towards the right direction when creating it, serving its identity and purpose in one go.

2. The Features of Your Competitor’s Website

No, this is not spying, but rather analysing what makes your competitor’s website click. Think of it as a way to check what makes their strategies successful and what are the things to avoid when designing your own platform. 

As the saying goes, if it’s not broken, don’t try to fix it. If it needs a fix, do what you must to improve it. The same principle applies to web design. Don’t just copy what your competitors are doing; take note of it, improve it, and own that much-improved version as your own.

3. The Assets and Main Contents to Be Used on the Site

You need to present the preliminary draft of the logos, taglines, and colour combinations, as well as the images and videos that will make up most of your web content. 

It is the responsibility of the web designer to create a perfect place for them and create a definite format for your site. That said, they will need to see what your page should look like with the drafts. Think of them as parts of your halfway finished jigsaw puzzle. Without them, the designer wouldn’t have any idea what other pieces to fit them with.


A website will not be complete without all the necessary elements that will make it stand out online. To accomplish that, a web design brief must be created and listed with all the aspects of a successful page. 

Knowing the website’s goals, the features of your rivals and the assets to be used are just some of the crucial things it must have from the very beginning. Make sure that the brief is complete with all these features. Otherwise, your designers might have difficulty creating a consistent website that will boost your sales and branding.

If you are looking for affordable web design services, Apex Designs has you covered. We are Australia’s top regional web designers specialising in custom websites and affordable websites. Contact us today—let’s create a comprehensive web page for your brand.