Westhill Painting
The Goal
Help Westhill Painting secure more consistent, high quality jobs in their local areas. The team wanted to grow and bring on more staff, but they needed a steady and reliable flow of work before they could confidently expand.
5+
New staff employeed
6
New markets entered
Reduced
Low quality leads
$600k+
Additional annual revenue
What We Did
Our work for Westhill Painting was built around one clear purpose: create an online presence that reliably drives real business outcomes. Each part of the strategy worked together to remove friction, improve visibility, and position the brand as the trusted choice in every local area they wanted to dominate.
1. Built a highly functional and attractive website
The new site gave Westhill Painting a clean, modern home for their brand. It showcased their work, clarified their services, and guided visitors toward taking action. This clarity improved user confidence and made every marketing channel perform better.
2. Focused on quick wins through a dedicated PPC campaign
Targeted Google Ads campaigns ensured the business stayed visible in competitive moments, capturing high intent customers and balancing out natural fluctuations in organic traffic.
3. Ranked the business super high on Google for high intent keywords (SEO)
By building a focused local SEO framework, Westhill Painting began appearing in the suburbs where their ideal customers were looking. This shifted their lead flow from unpredictable to consistent and helped them expand into new areas.
4. Further boosted Local SEO by setting up and managing their Google Business Profile
With consistent updates, optimisation, and review management, their profile became a powerful trust builder. It increased map visibility, improved rankings, and made them the clear choice for homeowners comparing painters.
All of these things combined to result is a long term robust complete online strategy that has, and continues, to help Westhill Painting grow behind the traditional restraints of local business.
The Results
The results for Westhill Painting were outstanding. With a steady flow of quality enquiries coming in, they were able to hire more than five new staff members and confidently expand their operations. The improved online presence reduced low-quality leads, opened the door to six new local painting markets, and helped drive more than $600,000 in additional annual revenue.
