LicenceMe
The Goal
LicenceMe needed a complete rebuild after their previous website stalled and failed to deliver the functionality required to support their growing training business. The goal was to create a high performing platform that could handle online learning, improve visibility, and generate consistent enquiries.
450-550
Monthly Clicks
Dominated
Local Map Pack
Top 3
Spot for primary keywords
Digitised
Student learning
What We Did
We stepped in to rebuild the website from the ground up, delivering a fully functional platform that supported both marketing and training delivery. The focus was on performance, usability, and long term scalability.
We combined strong technical development with a targeted SEO strategy to ensure the website not only worked seamlessly but also generated consistent traffic and enquiries.
1. Website redesign and functionality rebuild
The original project was incomplete and lacked the functionality required to support LicenceMe’s operations. We rebuilt the website from scratch with a clear structure and user friendly experience.
The new site was designed to support both desktop and mobile users while maintaining fast load speeds across all pages.
We also ensured the platform could support digital training delivery, allowing students to access course material online instead of relying on paper based systems.
2. Strategic SEO campaign
Once the new website was live, we implemented a targeted SEO strategy focused on high intent training keywords in the local area.
This included optimising core service pages, improving site structure, and building strong relevance for key training categories.
As a result, LicenceMe quickly moved into the top 3 positions for the majority of their primary keywords.
They also established a dominant presence in the local map pack, capturing high quality local enquiries consistently.
3. Performance driven website foundation
The website was built with performance and scalability in mind, ensuring it could support both current demand and future growth.
Fast load speeds, clean structure, and mobile optimisation all played a key role in improving both user experience and search performance.
This created a strong foundation for ongoing marketing and consistent lead generation.
The Results
LicenceMe went from receiving almost no organic traffic to consistently generating between 450 and 550 clicks per month.
Their strong rankings across key search terms positioned them as a leading training provider in their local area.
With the addition of digital training functionality, they were also able to streamline their operations and deliver a better experience for their students, reducing reliance on manual and paper based processes while supporting continued business growth.
