5 Factors to Consider in Designing a Good eCommerce Website
The rise of eCommerce websites signalled how people buy and sell products and services. By bringing day-to-day transactions online, most industries expanded their reach and provided more options for people to buy and try their items in the market.
However, designing an eCommerce website is different from regular company websites. There are more elements to consider when building a website used for selling, and here are some factors to consider.
1. Search Engine Optimisation
SEO is vital when building an eCommerce website. Your website needs to be SEO-friendly before you launch it. It needs to rank well in search engines so that people can find it and buy your items.
Because eCommerce websites include many products on their pages, search engines rank them higher in search results if they have more content on the same page. The more product titles and descriptions you have on your page, the higher it will rank.
You should also add as much information about each product and use the keywords people usually search for. For example, you can use the product’s origin, ingredients, size, and the like.
2. Safety and Security
You also need to build your website in a way that will enable your customers to use it safely and securely. You need to have SSL certificates for every single page of your website.
It will make all of your customer’s data encrypted, which keeps their credit card information safe. You should also have a privacy policy, explaining to your customers how you will protect their data so that they can trust your website.
3. Payment Options
More and more people are buying their items online for convenience. However, some people may not want to give you their credit card information because they are uncomfortable. With that in mind, you should have options for these customers to pay for their items. You should have an alternative option for them, such as gift cards, cash on delivery, bank transfers, and so on.
4. User-Friendly Interface
When building an eCommerce website, you should ensure your design is user-friendly. If it’s not, the user will not find what they are looking for. Instead, they may create their account and purchase elsewhere if they can’t see the product they want.
You should include search bars, user-friendly tabs to go through each category, and easily accessible buttons. It will make it easier for your customers to find what they want and buy it.
5. Searching and Filtering Options
Again, because eCommerce websites include so many products, you need to make your website easy to use. Your customers have to be able to find what they are looking for. You should have options for them to search for products in a specific category or brand to find what they want. You should also have filters for your customers to choose their preferred sizes, colours, and the like.
Conclusion
Building an eCommerce website is different from building regular websites. You need to consider the customer’s point of view to make your website easy to use and informative. As the business owner, you also need to keep in mind the customers, not only the products you are selling. They want to know about the company, its services, and what you can provide for them.
Usually, the first impression people make about a website is its design. If it’s not appealing, they won’t stay for long. When building an eCommerce website, make sure to look at the customer’s perspective and be flexible with your design.
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