Quality website design can help you retain visitors and encourage them to stay on your site. However, this would not be effective without proper search engine optimization (SEO) that will attract these users to visit your site in the first place.
Reliable web developers will help you integrate SEO practices and keywords into your site so that your website can appear in search engines when people search for your products or services.
A great way to gather a targeted audience into your website is the use of location-based keywords. By using these keywords, you’ll help your site become more visible to users within your area who are searching for certain terms related to your business.
However, a common concern is whether you should use local, regional, or national location-based phrases for your keywords. The answer would depend on your goals as a business. This article will run you through the difference between local, regional, and national location-based keywords and how you can use them to maximize your reach.
Starting with Local SEO
It is always an excellent idea for businesses to start small with local SEO. The idea is to make sure that your website is easily found in the area where your business is physically located. Even if your service or product may not be limited to your local area or you aren’t reliant on a physical location, it helps to get your brand known to people in your vicinity.
If you immediately go for the national SEO, you may have to compete with more prominent brands and sites with a strong online presence. Your website may end up buried in search engine results pages (SERPs).
As there is less competition in local SEO, you can ensure that you appear in the search results when people in your locality search for your business.
The Difference of the Three
Search engines like Google use these location-based keywords to determine which people they should show your site to. For example, if you have a keyword like “web design in Melbourne,” they would show your site to people in Melbourne searching for web design in Melbourne.
Local, regional, and national SEO each have different targets.
- Local SEO: This has the smallest coverage and targets the people closest to your geographic area. This can be your city or town.
- Regional SEO: These keywords move to the bigger cities you are in or are near to.
- National SEO: These keywords tend to be generic target phrases accessible to people outside of your area. While this can reach a wider audience, there is likely less visibility because more websites are competing for these keywords.
Using an SEO Strategy That Matches Your Business Model
It is essential to run a complete analysis of your business model and your SEO targets before starting. This will help you determine the right SEO strategy to help your business reach its target audience.
If you have a business focused on your locality, you may want to consider getting online exposure in the search results of local people. While this may limit your audience, you can be sure that you reach people in your local area who are more likely to make a purchase or be interested in your services.
If you have a multilevel business structure, it would be best to use a combination of local and national SEO strategies.
With the right SEO strategy to support your business model, you can be sure that you will have the maximum reach to your target audience. If you are just starting with your business and are trying to find a way to reach out to your customers, local SEO is the key. It is a great way to see if your business will be profitable enough to expand to the regional and national levels.
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