The reason you are reading this post right now is that you want to boost your landing page conversions. Well, you are in the right place because there are various elements that you can add to your landing page to help your conversion rate shoot up!
We have put together a list of tactics that we know can help you get the increase in conversion rates that you want:
Go with a Landing Page Template That Is Suitable for Your Industry
Your landing page should always be designed around the industry that you work in. There should be a look and feel to your landing page that matches your organization and audience. Professionally designed landing pages that are customized to fit your industry are much more likely to convert more visitors into leads.
Add a Compelling Headline That Shows a Clear Value Proposition
Your headline is the very first thing that your potential customers are going to notice. So you need to make it count and convince them to click on your ad or landing page. A compelling headline will hook your visitors and get them interested in your landing page.
Include Social Media Icons So Visitors Can Easily Share the Page
You want to facilitate as much word-of-mouth traffic as you can. The fastest way visitors can share your landing page is by clicking on social media links. Put sharing buttons on your landing page so that visitors can share your landing page through their social media accounts.
Create a Short Video Introduction for Your Products or Services
Video is becoming an increasingly popular medium for landing page conversion tools, so it makes sense to give it a try. You can use a landing page video to tell your success story in an engaging way. It could be that you want to show your service or product in action or that you want to feature your top employees. A landing page video can show off your company’s strengths and offer a much more dynamic way to attract visitors.
Feature Testimonials from Customers
Testimonials are a great way to add credibility to your business, which can often be a problem. People are likely to be more likely to trust you if they know that other customers are satisfied. When your potential customers can read what customers have said about you, they will be more likely to buy from you.
Add a CTA Button That Stands Out
Your CTA button is usually the most important element of your landing page. If you want to increase your conversion rate, you should try to make your CTA button stand out among the rest of your page. To do so, you can use a different color or a larger font than the rest of your page. You can also make your CTA button’s text larger or even include an arrow to make it stand out more.
Incorporating these elements into your landing page increases the potential for you to convert more visitors into customers. By remembering to do these things, you can see the results you are looking for from your landing pages. When doing your web design, don’t overlook your landing pages because a lot depends on how well those pages perform.
Apex Designs is one of the top website designers in Australia that can build you a website that captivates your target audience and delivers the results you want. Contact us today to learn more about our services!