Important Features to Add to Your Business Website

In the digital age, having a high-quality website is essential to the success of any business. Your client’s first impression of your website will either encourage them to continue browsing your site and make a purchase or drive them away to check out your competitors instead.

When you hire custom website design services, you can add valuable features that set you apart from your competitors. These features can make it easier for customers to decide and purchase or inquire about a service your business offers.

This article will run you through some useful features you should have on your site.


Simple and Intuitive Navigation

The most important thing about your site is to be easy to navigate. If your site is challenging to navigate, many potential customers will leave without seeing what you have to offer.

The navigation bar is one of the essential elements of your website. You must make sure that this feature is simple and intuitive to use so that users know exactly where to find what they’re looking for.

You can customise your navigation bar, use drop-down menus, or even create a simplified online cart that customers can click to make a purchase and view everything on their list.

If your website is large and has a lot of pages, you can also use breadcrumbs to help customers find their way to the page they are looking for. These are secondary navigation schemes that help users know where they are on your site.


Mobile-Responsive Design

In today’s world, most people use mobile devices to surf the web. Whether they check email, message, or do research for school, restaurants, or shopping, most people don’t usually do casual browsing on their PC anymore.

With more and more people browsing the web using mobile devices, having a mobile responsive website design is essential. It will ensure that your site is easily accessible for anyone, regardless of the device they are using.

A mobile-responsive design will also make your site more interactive and engaging for your visitors.


Blog Content

Creating blog content on your website is a great way to increase your site’s traffic. Blog content will give customers something to read when they are interested in your business and keep coming back to view updates. When you provide your customers with helpful content and a place to interact with you, they will want to keep returning to your site.


Visible Call-To-Action Buttons

A call-to-action (CTA) is a button or link on your site that tells customers exactly what to do next, whether to contact you or make a purchase. Using a button that says, “Click Here” or “Shop Now” will help them know where to click so that they can learn more about your products and services.

These buttons should be visible to your visitors and easy to find. You want customers to be able to take action quickly and easily.


Social Media Sharing Buttons

The social media landscape is an extremely valuable way to generate traffic to your site. Today, most people use social media to discuss business, services and products. Having social media sharing buttons on your site will help you reach a larger audience and give them the ability to share your content with others.



Building a website is the first step to reaching new customers. Having a professional site will help you generate more traffic and provide a better customer experience.

These are just a few of the web design and development features you should consider for your site. There are plenty more features depending on your business and the overall look and feel you are going for.

Are you looking for Wagga web design services? Apex Designs offers custom-built and fully flexible website design. Contact us today to learn more!