Local SEO is a subset of digital marketing that focuses on a particular geographic area. It enables brands to connect with a broader audience and increase their visibility. Also, customers must be able to locate your business.
Even if you have the best live chat software on the market, it will be ineffective if your website receives no traffic.
A good local SEO strategy can be highly effective for online retailers. This may initially appear strange. Wouldn’t you agree that the entire purpose of an eCommerce website is to reach people worldwide?
Now, let’s discuss how you can set up your eCommerce website to benefit local SEO.
1. Create and Optimise a Google My Business Account
Google My Business (GMB) is a free tool that you can use to manage your business’s online presence on Google.
It is an essential component of local SEO since it helps customers find your business on Google. It also allows Google to locate you to show your business in the local pack.
To set up Google My Business, create a Google+ page, and add a photo and description of your business. Next, verify your business by using a local business verification tool.
2. Generate Reviews
The second-best local SEO strategy is to generate positive reviews. Reviews help consumers decide whether to make a purchase or not. If you haven’t done so already, you can ask customers to leave a review after they receive and open your package.
Unfortunately, some customers can be negligent in providing their input regarding your products and services. For this reason, you should provide incentives for customers to leave their reviews. Also, you can offer discounts or loyalty programs to those who leave feedback.
Another way to generate reviews is to set up an email campaign. For example, you can set up an email that prompts users who have not left reviews to do so.
3. Use Keywords and Content That Is Geo-Targeted
When talking about SEO, it’s not enough to think about keywords relevant to your business. Your website must also be geo-targeted.
When doing local SEO, there are two factors to consider:
- Language targeting
The first step is to export your Google Analytics profile into Excel or Sheets. Next, you can identify product pages that are the most popular for your target locations. You can do this by looking at the top pages by location.
After identifying your top product pages by location, you can then improve on the following elements:
- Title Tags
- Meta Descriptions
- Header Tags
- Product Pages
A successful business must readily appear when people search for relevant keywords. You can achieve this by optimising your website, social media, and other digital marketing channels.
Focus your writing on geo-specific keywords. This is particularly important if you are a local business. It’s also critical for those looking for local businesses on the internet.
4. Choose a Reputable Local SEO Company to Help You
Besides choosing a reputable SEO company to help you with your website, you must implement other SEO strategies such as social media marketing and content marketing. It’s also critical to work with an SEO expert who understands local search engine optimisation.
You need to set up a process that helps you understand your target audience. The best local SEO strategy is to focus on your customers’ needs. If you’re having trouble how to home in on their preferences, a reputable SEO company can help you set up a local SEO strategy.
Apex Designs is a leading company in web design services. We are an Australian firm that can help you with professional web design services for your company. Contact us today to learn more about how we can build the best website for you!