5 Tips in Decreasing Bounce Rate and Increasing Conversions

Aside from designing an excellent website, companies should also think about their bounce rate and conversion rate. A bounce rate refers to the instances where users would exit their website. In contrast, a conversion rate refers to the number of website visitors turning into customers purchasing or subscribing to a company’s products or services through their website.

The two factors play a significant role in why most companies have a website—for engaging with customers and serving their needs to shop. Therefore, businesses need to retain customers on the website longer and ensure they become customers after.

1. Design a Better UX

Good user experience (UX) design helps increase the authenticity and usability of a website. It can also increase its conversion rate. UX design is a process of improving the efficiency and effectiveness of a site. It creates a seamless user journey.

For example, a website’s landing page should explain what the company is about and its benefits to the customer. It should also include a compelling call-to-action button inviting visitors to buy or subscribe to the service. UX design enhances the design and functionality, allowing users to navigate easily through the site. A good UX design should also include the correct content, layout, and message.

2. Consider a Mobile-Responsive Website

Websites should be mobile-responsive—becoming mobile-responsive means displaying well on a mobile device and providing users with the convenience of viewing it from anywhere. They should not have to use their desktop computer to consider a website. As most online users resort to their smartphones to browse online, making the switch to incorporate the trend should result in a lower bounce rate than usual.

3. Create Excellent Landing Pages

Landing pages are the pages that visitors land at immediately upon coming to a site. It should be appropriate and relevant to the visitors’ interests. It should also be easily navigable. It is vital to consider the experience of visitors landing on the website’s landing pages. A good landing page should also be mobile-responsive.

4. Creating a User-Friendly Contact Page

A well-designed contact page of a website should include contact information, including the name and the jobs of each staff member. It should also include contact numbers and email addresses. Meanwhile, the contact page should have the latest updates from the company and should be easily accessible. It should also have an email address for suggestions, feedback, and comments.

5. Offer Quality Content

Content is an essential part of every website. Good information and resources can help in generating traffic to a website. The content should be relevant and superior. It should be easy to read and understand. The content should also be relevant to the website’s needs. It should provide the necessary information to the website’s visitors. Information should also stay updated regularly. It should also be interesting to read.


All in all, companies need to put in a lot of effort in creating high-quality websites to increase the visibility of their business and attract new clients. A good website should be engaging, easy to use, and fast. Websites should also be mobile-responsive. The company’s name and mission statement should be visible on the website. Customers should also purchase the company’s products and services easily.

Apex Designs is a website design company based in Albury, providing affordable services. Our incredible web designers and developers help our clients reach their business’s potential online by having the best company website possible. Join the movement to a better website today by scheduling an appointment with us.