5 Best Practices For Designing an Effective Website Design
A competitive company website looks stylish and functions as the brand’s representation in the digital space. Therefore, its design should look good while providing customers’ needs, such as accessibility and information.
However, most companies offering affordable website design services seem to follow a generic idea of how a website should look—and sometimes, generic doesn’t always mean it’s good. But what are the best practices for designing an effective website?
1. Keep the UI Simple
A good UI design is simple, easy to navigate, and helpful information. If it takes too much effort to find the critical pieces of information, such as your contact or location address, or in case the design is simply too complicated, it will distract your customers from actually doing business with you.
The most successful websites don’t feature too many elements, but they need to save relevant content in a simple and easy-to-navigate layout. For example, Instagram’s homepage only has a logo, search bar, and a few buttons. People can find out about the features and benefits of the app with just a few clicks or swipes.
2. Make it User-Friendly
A clean website should be user-friendly. It’s not about making the design pretty, but about how people will interact with it. After all, it’s your potential customers who will land on your website to purchase a product or service or to learn more about you.
Keep in mind that most people think visually, and they will judge the quality of your website design by its simplicity and user-friendliness. If it takes too much effort to find the information they need, they will lose interest in your website and move on.
3. Keep it Responsive
Since more people use their smartphones and tablets in browsing, a responsive website should perform better than others. Therefore, a company website should dynamically adjust to different screen sizes and resolutions while maintaining compatibility among other devices. Not only will a responsive website dramatically improve your website’s conversion rate, but it will also help you reach a newer and larger audience.
4. Maintain Universal Elements
Keep the key elements in your site’s layout consistent across all pages. Designers can achieve cohesion by using the main navigation menu. Keeping things familiar and consistent will improve the visitor experience and increase customer retention. In addition, it will strengthen your brand identity and boost customer confidence.
5. Consider the Rules of SEO
Your website’s design also affects your SEO results. While Google tries to improve its search engine by becoming more intelligent, SEO rules still apply. SEO is essential for a competitive website and your company’s business.
Because search engines, such as Google, Bing and Yahoo, consider content, structure, and design, such problems as duplicate content, content freshness, and broken links can affect your website’s SEO and ranking. Hence, following SEO best practices in content creation and management is essential.
An excellent website design isn’t only about how it looks and how it functions. Designers should always consider how a website helps users navigate through a business’ services and products. Therefore, consider hiring a professional web design company if you want your website to look nice and function well. However, keep the design relevant and consistent, user-friendly, straightforward, responsive to different screen sizes, and SEO-friendly.
Apex Designs is one of the top website designers in Australia. Even if we offer affordable website design services, we also ensure that the quality of our work stays top-notch. Check out what we can do for your company’s website by scheduling a meeting with us today.