Is your new website performing as well as you hoped it would? If you cannot answer this question confidently, that must mean you are not measuring your website’s performance. Don’t worry. This is a common mistake, especially for new business owners who have just launched a website.
That said, you should make it a point to be on top of your web analytics from now on. Even if you got a custom website design that checks all the boxes of what you want from your website, you still need to track its performance.
Here are some of the metrics that can help you measure your new website’s performance:
Number of Visitors
This is the total number of people visiting your website over some time. You can find this metric under the Visitors section.
You must note the number of visitors engaging with your site and then compare it to the number of visitors just “browsing” your site. If the number of visitors engaging your site is higher than those just browsing, your site is performing well. If not, your site is not performing well.
With the exception of your site’s home page, track the number of visitors for each page of your website separately.
A page view is the number of times the same visitor views a single page of your website.
Like the number of visitors, it is also vital that you track the number of page views for each page separately. You do not want to be comparing your blog page views to your homepage page views, as that is not fair.
The traffic sources metric shows you which traffic or visitors came to your site and from which sources.
The sources of traffic can be broken down into several categories, including search engine traffic, direct traffic, social media traffic, and referrals from other sites.
You can see which traffic sources send you the most visitors from this metric and then determine which sources generate the most traffic.
Top Visited Pages
This metric shows you which pages are being visited the most by your website’s visitors.
If you notice that your Home Page is being visited the most, you can start thinking of some other pages that can generate more traffic for your website.
Of course, whenever you notice that your site is no longer getting the attention and quality of traffic like it used to, it is time to consider tweaking your site to generate more traffic and get your site back on top.
Like it or not, you will be competing with other websites for your audience’s attention. To know who the members of your audience are, the Demographic Data metric is an excellent way to get a glimpse of your website’s audience. This metric will show you your website’s visitors’ age, gender, and location.
For example, if you see that most of your visitors are in their 20s and that most of them are male, you can adjust your site accordingly. You can change the images on your site to appeal more to the male audience. You can also make your site’s text more masculine. By doing this, you make the experience more pleasant for the site’s visitors.
Devices such as smartphones, tablets, and laptops all have different screens. Therefore, you need to prepare your site so that it caters to all of the different screen sizes.
Under the Device Type metric, you can access all the information you need to make your site more responsive, thereby improving your site’s traffic and revenue.
Analysing your website’s performance is one way to track your site’s progress. If you happen to notice that your site is not performing well, you can then improve your site’s performance. Perhaps you are not appealing to your audience. Perhaps you need to get a custom website design to revamp its look or to add more information to your site. The metrics above can help you find areas to improve and help you bring your website back on top.
Apex Design is one of the top website designers in Australia that can help you get the most out of your business website. Contact us today to learn more about our services!