4 Essential Elements That Make a Successful Website

Over half of Australian businesses do not have a website, meaning they are far behind in the competition.

Small businesses, in particular, lose hundreds to thousands of customers for failing to establish a web presence. This is because many potential customers stop considering businesses without a website. This highlights the need for a good website more than ever.

Your website can help with your advertising plan and overall business strategy. It can be a practical and effective way to provide information on your products, services, and prices. It can even provide customer feedback and new product updates. Here are a few must-dos:


A Great Domain Name

Your domain name can make or break a website. It is essential to determine your domain name early in the creation process. Choose the best domain name you can for your business. This will help your website be easily recognizable. There is no point in having a website if you can’t let your customers find you.

It will cost less to purchase a domain name that is a keyword. Don’t think that a keyword domain will cost a lot. It is readily available, and if you are willing to pay a little more and have a bit more patience, you can find a much better deal online.

Many companies will sell you a domain name and design your site simultaneously. This is a good option for those who don’t have the money for a domain and need a website fast. However, it is best to invest in a domain name that is a keyword.


A Professional-Looking Design

A website is an extension of your business. It should reflect the quality of your products and services. It doesn’t matter how good your products are or how low your prices are if people don’t visit your website.

It is essential to have a professional-looking website design to catch consumers’ attention and convey that you are a serious business. Your website should be clean, straightforward, and have many features that cater to your customers.


The Use of Subdomains

Keeping each website’s different functions in mind when considering the design is essential. Having a separate subdomain for each function will make it easier for users to navigate and find the information they want.

For example, if your primary business provides vehicles, you can have a separate subdomain on your website for car services, car sales, car parts, etc. You can link each of these subdomains to their own pages.


A Professional Email Address

A professional email address is essential because it is what customers will use to contact you. You must have a reliable email provider because many people use email for business purposes.

Some businesses have separate email addresses for different departments. You can have one for sales, one for customer service, one for product information, etc.



The internet has grown and expanded so much that it has become necessary for many businesses. It has become essential to have a website. It is vital to look professional and to meet the high standards that exist online. Your website should portray your business in the best way possible. It needs to be as easy to use as possible.

Apex Designs is one of Australia’s top regional website designers, creating websites proven to work in over 14 different industries across the country. Our clients are from such a diverse business background with goals ranging from sales to bookings and more, that it allowed us to effectively expand our reach. If you want a custom web design, get in touch with us now!