How Colour Psychology Affects Your Website Conversions

How Colour Psychology Affects Your Website Conversions

The colour scheme you choose is essential in the customer’s buying journey. Even minor changes, like altering the colour of your Call-To-Action (CTA) buttons, may significantly enhance your conversion rates, while your overall colour scheme can increase brand awareness.

Let’s cover the impact of colour psychology on consumers and how you can harness it to drive conversions.


What Is Colour Psychology?

Colour psychology focuses on how colours influence website users and potential customers’ moods, emotions and feelings. The personality of your brand is crucial. The following are the primary advantages of precise colour selection in branding:

  • Clarity of purpose
  • Initial impressions
  • Customer retention and acquisition of new leads


Where Should Colour Psychology Be Used?

Colours can influence customers throughout the marketing and sales cycle. Colours determine mood and affect reactions, whether you’re building software, producing a book, creating a web design cover, or just branding your firm.

Colour psychology can be used in the following components of your website:

  • hero graphics
  • headline typography
  • borders
  • backdrops
  • buttons
  • pop-ups
  • Logos
  • branding
  • landing pages
  • menu bars
  • email marketing
  • social media posts
  • cover photographs,
  • product design videos, and so on.

The actual issue is getting it correctly the first time.


How Colour Psychology Drives Conversion Rates

There is a vast ocean of websites available. So, how can you stand out from the crowd and create a lasting impact on your visitors? Colour persuasion is the answer! You may utilise colours to appeal to your visitors’ emotions and influence their purchasing decisions if you employ them correctly. You can make them feel the way you want them to, resulting in more online conversions.

Let’s look at some compelling colours and their emotional influence on your website visitors.

1. Red

Red is the colour of passion. It is an excellent way for your website to attract attention. It is considered vibrant and powerful, thus significant for CTA buttons and your page titles. However, be careful that you don’t use too much red because it can be overbearing.

2. Blue

Blue is a calming colour that looks great on a website. It is a universal colour and thus can communicate effectively across a wide range of demographics. The colour blue is also great for creating trust, especially if you are a financial institute. If a financial institute uses a lot of blue on its website, people will associate them with trust and loyalty.

3. Green

Green is the colour of balance. It encourages stability and growth. This colour is excellent for creating encouraging words and phrases. If you’re a coach or consultant, this colour is the right fit for you.

4. Orange

This is a vibrant colour that is best used sparingly. A combination of yellow and red, orange attracts attention. It is an excellent complement to your website. However, use too much orange, and it becomes overwhelming and bold.

5. Yellow

Another colour associated with happiness is yellow. This colour is a good fit for eCommerce companies. It is a colour that evokes curiosity. If you are selling a product or service that is innovative, this is your colour. Other products that work well with yellow are offline products such as restaurants, hotels and travel agents.

6. Black

Black is a powerful colour. It is the colour of authority, so you can use it if you sell a product or service that will let your customers command power.

7. White

White is a colour of purity and goodness. It is a colour that creates a sense of cleanliness. If you are selling a product such as a cleaning product or a dentist, this is the colour you need to use.



The colour scheme and the colours you use on your website have a significant effect on your target audience’s level of trust and engagement. Use colours wisely to improve your conversion rates.

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