On the internet, your website is your calling card. It is where your audience will find the most vital pieces of information about you, including your brand identity and other details. The way your website is designed will affect how your audience views you, which is why you need to get it right.
Web design is full of change; the industry has seen many trends. We’ve compiled a list of the most common mistakes, which you can avoid to create a captivating user experience and gain a desirable audience.
1) Slow Loading Time
An overwhelming majority of users will abandon a site if it takes over 3 seconds to load.
First impressions matter, and if your website doesn’t load quickly, you’ll lose your audience. Google has started penalising slow-loading websites, and it’s not slowing down anytime soon.
Many factors can affect your website’s loading time, and it’s not always a quick fix. Make the switch to a faster web hosting service, then optimise your website’s images, videos and CSS.
2) Unresponsive Web Design
Great user experience is the key to user engagement. The same rule goes for responsive web design: engaging the user experience and ensuring your site is easy to navigate, no matter what device your audience is using.
Consumers are using their smartphones more than ever before, and having a responsive website will ensure that your website is accessible on all devices. You can test your responsive website with Google’s Mobile-Friendly Test.
3) Call-to-Action (CTA) Is Not Clear
To get your audience to engage with your website, you need to give them a clear message of what you want them to do. Your call-to-action should stand out and get your audience to take the next step.
When a visitor lands on your website, your CTA needs to be their first thought. Make it clear and concise, then highlight it on your site, in the right position, using the right tone to get their attention.
4) Having Cluttered Web Design
Don’t overwhelm your audience with too much information on your site. A cluttered site will cause your company to appear disorganised, which will make your audience lose interest.
Make sure your website’s design is simple. Use a minimum of colours, text and images. Don’t clutter your homepage with too much information and make sure there is enough white space.
5) Unreliable Navigation
A good web designer knows that an easy-to-navigate website makes a great user experience. Web users can easily get lost when they click a link and it takes them to a different page rather than where they expect it.
To avoid this, make sure there is a clear sign of where they are on your website. Show them their location and give them the option to return to the homepage.
It’s challenging to create a website that keeps up with the latest trends and changes. You can avoid the most common mistakes by learning from the best examples. Work with a good website designer to avoid these mistakes and create an effective website.
When it comes to quality and affordable website design, you can only trust Apex Designs. We work with clients to provide simple yet effective website design so that you can connect with your audience better. Get in touch with us today to learn more.