The newest trends on real estate property marketing websites

Technology has come a long way. What was trendy back then is outdated now due to technology’s constant evolution. With this, many websites have also been the subject of many of these changes in technology.

In real estate marketing, it is important that websites keep up with these changes. No one wants to interact with an outdated website. Especially not when you are buying property. 

In this article, we will be talking about the latest trends on real estate marketing websites:


Property Valuation Calculator

This is one of the website features that have become famous over the years. With this, all website visitors have to do is enter their house information, and they get the value of their property.

This feature is beneficial for those who would want to sell their property but unsure how to price it. Another way this feature is useful to people is by giving them a price estimate on how expensive properties similar to theirs are in the market. This is also advantageous for those who want to set a specific budget in purchasing a property.


Updated Suburb Profile

A suburb profile contains information about a certain suburb area. Some of this information includes properties available in a specific area, the market price, and more. It should be constantly updated to maintain the relevance of your website.

Doing so would let your website rank higher, which in turn could gather more traffic. Eventually, more traffic also turns into more customers. This will show to most people that your website is run by real estate property experts and that its information can be trusted.


Off-Market Portals

What this suggests is that you should sell your property not on major platforms, rather as a private listing on your own website. To do this, you must first create a good website is easy to use and has a user-friendly interface. You must also advertise your own website on various platforms and methods.

The advantage of this is that you are not limited to the constraints of major platforms or websites. It allows you to do whatever you would want on your website. It also gives a sense of privacy and exclusivity, which may be appealing to some other people.


User-Friendly Websites

This is one feature that many people tend to forget to add. Visitors would often click away from websites because it is difficult to use. Having a user-friendly website makes it easier for people to navigate and explore.

A negative feedback on the website would result in a bad reputation and fewer people visiting. It is always important to keep in mind the needs and preferences of your market. This would be an overall better experience for them and could give your website and company a much better reputation.



As trends change, so do selling websites and platforms. These updates make it easier and more convenient for customers, especially when buying a property. Most people are after a better customer experience. By following these trends, you are able to give them what they’re looking for.

Unsure how to adapt to these trends? Contact our top experts at Apex Designs. We will be glad to provide you with our reliable web design services