Your website is one of the first things your customers see when they search for you online. It is vital to have an updated website design representing your brand identity and encouraging your customers to browse and purchase.
Even tweaking little details and elements in your website, such as your call-to-action and website speed, can create a significant impact on your website’s traffic and conversions.
In this article, we will list down the key indications that your website needs a redesign.
A Lack of Mobile Responsiveness
Users and online shoppers browse websites from various gadgets, whether that’s their home PC, laptop, tablet, or mobile phone. Your site needs to be responsive and offer a satisfying experience across a variety of screen dimensions.
It helps to optimise your site to have a smooth transition from one device to another in case your customers browse from one device and decide to purchase from another.
There are applications such as Google’s Mobile-Friendly Test to check if your website is responsive on mobile devices.
Having a mobile responsive site also helps with your website rankings for significant search engines. This ensures that customers can find you more accessible when they search for your products or services.
Not Enough Conversions
You may drive traffic to your site through ads, but this traffic does not immediately mean increased sales if your website is poorly designed. You may have plenty of visitors, but only a few may become customers if they don’t engage with your site.
If your design is confusing and not engaging, your visitors may leave before they even find out what you do. An effective website encourages your customers to engage and find out who you are, what services you offer, and why they should choose you over other competitors.
Hiring professional web design services can help ensure that your site is easy to navigate and that there is a balance of text and photos to keep your customers engaged and convince them to make a purchase.
Slow Loading Times
Did you know that search engines such as Google factor in your site loading speed when calculating your ranking? You are more likely to be placed on the top of the search results if you have a faster loading site. This can increase the traffic going to your site.
Some factors that can slow down your site’s loading time include images, videos, and other big files that require more time to download.
To help speed up your loading time, you can install plugins that help remove unnecessary elements and let your site load faster.
Flawed Website Security
Are you prone to cyber attacks such as hacking attempts and security breaches? Outdated websites are common targets for cybercriminals looking for websites to exploit.
It helps to regularly update your site design and improve your safety measures to protect sensitive information on your site.
Your website is part of your customer’s experience of your brand. Having an outdated website design doesn’t just affect your brand’s identity but also drives away customers. Make sure your website is regularly updated and redesigned to keep it fresh and encourage sales conversions.
Are you looking for web design services in Sydney? We at Apex Designs offer custom website designs that are simple and fully flexible. Send us a message to learn more!