Research can help businesses determine the right actions to take for their company, especially for startups with no prior experience yet. As you do your research, you may have come across tips telling you that a responsive website is one factor that could help grow your company. Sure, a responsive design makes your website look better and more accessible, but how does it contribute to your business’ reach and sales?
In case you are wondering, let this article enumerate the many advantages brought about by a responsive website design.
Helps You Get a Higher Ranking in Search Engines
For search engines, their users are their priority. They adjust their algorithm according to what is best for their audience. If your website is mobile-friendly because of its responsive design, visitors will enjoy your site better than non-responsive websites. You will most likely get a lower bounce rate and a longer session length from these people for the same reason.
All these together make a search engine happy. Because of these favourable effects from your site, the search engine will recognise your website as beneficial to users. Then, you get a higher ranking in return.
Brings More Traffic to Your Site
Because of your site’s good score from search engines, your page may have a higher chance of getting recommended to the searchers. Mobile users will also find your website more helpful and easy to use. They no longer need to pan, zoom, or scroll through, keeping them browsing for more.
That is important because unique mobile users are now at an estimated 5.29 billion, and that number will likely rise in the coming years. Take advantage of that opportunity and make your website mobile-friendly.
Best Type of Site for an E-commerce
If you have an e-commerce business, but you are not generating much revenue, check if it is because of your website’s lack of responsiveness. Remember that shoppers shop on their mobile devices nowadays, and an unresponsive site will only taint their shopping experience.
Meanwhile, a responsive website will be easier to navigate and be less time-consuming, making your shoppers pleased. Responsive web design allows your site to be fluid and flexible, adjusting to the size of the screen they are using. That could impact your overall site performance, so make it one of your priorities.
A More Manageable Website for the Owners
What happens if your web design is not responsive and you want it to be mobile-friendly? Some site owners needed to create two versions for their site: one for computer users and the other for mobile users. However, that means two sites to manage from their end, two separate maintenance and expenses, and two data to analyse.
Acquiring a responsive web design from the start will make everything simpler for you. You only need to spend and manage one site, therefore, helping you save on time and money. You can spend that extra time and money on growing your business instead.
Higher Potential for Conversion
At the end of it all, you get more satisfied website visitors. When they are happy with their site experience, they are more likely to stay longer and interact with your website. It could be an excellent convincing factor for them to trust your site and purchase your product or service.
Success goes to sites that give a satisfying and seamless user experience. Apart from providing these enumerated advantages to your website, a responsive web design can help you solve a lot of your site problems. You attract a wider audience, monitor your analytics better, boost your SEO, and lower your bounce rate. If you have not yet updated your site or plan to start one now, make sure to consider it.
Also, work with professional web designers who know what they are doing. Apex Design provides affordable web design services in Melbourne. We are one of Australia’s highest rated regional website designers, and our track record and experience can help you achieve your goal for your business. Contact us today.