The design of your business’s website accounts for nearly 95% of the first impression your visitors have, yet it can also be used to improve sales numbers.
That’s why it’s now very important to have a modern web design to complement your marketing strategies.
In this article, we’ll go over 9 emerging web design trends that you should consider.
9 Web Design Trends to Consider for 2022
1. Sliders and scrollers
Web design trends will continue to move toward minimalism as they start to be aware of how much they can present as a problem to people with less bandwidth available. This is why we will see more and more animations and interactions becoming part of the design, as they can be more interactive and interesting without being too heavy or distracting for visitors.
Sliders and scrollers are a great way to show a lot of content, but they can be a bit heavy. So take care when using them and consider integrating them with other parts of the design to make the experience lighter.
2. Simplistic design
Simple design trends will continue, and we can even expect to see even more minimal designs in the future.
This is definitely not a trend we’d like to see disappear. Simple and clean designs can be a great tool for making a great first impression and boost conversions and sales.
3. Big type
More companies are realizing the value of big type in web design. This is why at least a few of your visitors will have a font size of at least 18 or 20 pixels. However, the default sizes that most browsers use for web pages are just 14 pixels.
This means that if you want to be sure your visitors can actually read your page, you should use a large font size in your design.
Buttons are a great way to encourage visitors ́to take action, but they can be easily lost in the design. That’s why they are unlikely to disappear from web design trends.
5. Animated texts
You can easily use animated texts to make your product more appealing to your visitors. Click to pop up animations are some of the most popular options for this purpose. Always make sure you use them only for your product descriptions or avoid making them too elaborate, otherwise, they can become too distracting for visitors.
6. Minimalist logos
Thanks to the popularity of more minimalist logo design, logos are becoming more simple and minimalistic. This is why the most popular logos on the web are simple and devoid of frills. This trend is definitely here to stay, and simple logos are great for any type of business.
Interaction is a great way to engage visitors with your content, and it is a trend that will continue to grow. This is why it’s a good idea to make sure your site is interactive. Automatic scrolling is one great way to accomplish this.
8. Visual storytelling
People are visual beings, and they want visuals to understand the story you are trying to tell them. If your site lacks visuals, it can be hard for visitors to understand what you are telling them. This is why it’s a good idea to make sure that you include visuals that help visitors understand your story.
9. Mobile optimization
It’s crucial to make sure your website is optimized for mobile.
This is because people are visiting your site through mobile web browsers, and if it’s not optimized for mobile, people won’t be happy. If you aren’t optimizing for mobile, you will have a tough time competing. We are a custom website design service in Australia that will help you build your online presence. Contact us today!