Every business needs a website, especially in a highly digital age where everyone goes online to look for more information about a product or a company. A website is essentially your virtual doorstep, so you’ll want it to be as informative and presentable as possible. Consumers are more discerning than ever about websites they visit, which means you’ll need a clean, attractive website design to attract your target audience.
However, when you’re just starting or trying to minimise costs, you may be tempted to depend on free options and believe they’re the best deal you can get. However, you may be missing out on numerous opportunities by choosing a bland template that other businesses are using. Here are four reasons to opt for an affordable website instead of a free one:
Your Time Matters
It’s easy to think that choosing a free website will save you time and money, but there are hidden costs that will start showing themselves when it’s too late. Free websites use generic templates and domains that can harm your optics and reputation, as your consumers won’t think that you’re professional enough not to afford your own web design.
You’ll also need to check how the free website fares in hosting and security, content and search engine optimisation, and building platforms. Going with the free option will take more of your time than expected since you’ll be busy tweaking these aspects until you configure a well-working website.
You Need to Show Your Passion
You’ve chosen to launch your business because you’re passionate about what you offer, so it makes sense that you aren’t so invested in custom website design. However, tailor-made design is the best way to demonstrate your passion, the drive behind setting up your business, and what you want to communicate to your target audience. Building your website takes a lot of time and effort, especially if you aren’t familiar with it, which is valuable hours that could have gone into making your customers happy.
Instead, trust web developers to build and design your website for you. They’ll understand what makes you tick and look for ways to translate that into your business. You’ll also get to identify your branding and the different ways you can reinforce it through your website.
Your Website’s Security is Vital
Website security is more important than ever. Hackers have become savvier, which means that websites get hacked by thousands each day. While this usually happens because website owners forget to perform updates regularly, hackers have also innovated ways to gain unauthorised access to websites. It’s important to note that they also love websites that were quickly built with a template, as they’re easy to infiltrate.
Launching a new website requires consistent care and maintenance, so it is crucial to carry out frequent security updates. They make sure that your websites don’t fall into the hands of the wrong people, who can run away with the data they find and put your reputation at risk.
You Need to Present Your Content Properly
Some free website builders seem easy to use, but that doesn’t mean they’re good for your business. Your content matters, and how you frame and present it will spell the difference between your audience consuming it or ignoring it entirely.
Many free website builders do not allow you to transfer your content easily if you start outgrowing it, adding even more cumbersome tasks to your long to-do list. The worst-case scenario is that you’ll have to rebuild it from scratch if you don’t go for a scalable option right off the bat. While you may need only a landing page, for now, ensure that it has tools you can use when you grow.
Your business is valuable, and you’ll need to make sure you present its unique value proposition properly with a professionally built website with a custom design that reflects your brand. By going with an affordable website design from the get-go, you’ll save yourself plenty of time and money while building a solid brand for your enterprise.
Apex Designs is a team of web designers and developers specialising in web design services. Our affordable websites are perfect for small businesses that want to establish a strong presence online without breaking the bank. Get your business online today by contacting us!