Why Most People SUCK At Sales

2 minute read - 12/09/2019

Let’s face it, most people suck at sales.

Most sales people don’t like selling and most customers don’t like being sold to.

Why is this?

If I had to come up with a dictionary definition i’d say “selling” is the act of convincing somebody to do something that they’d rather not do.

Appealing right?

This is why most sales conversations tend to be tense, guarded and suspicious.

In sales you’re taught to win at any cost, overcome any objection, regardless of whether or not you’re actually a good fit for each other.

If we apply this to a dating scenario, it immediately becomes clear what the problem is. Who would want to go on a date with someone that was pushy, rude, needy and won’t take no for an answer?

Sounds like a creep to me.

So what do we do then? How do we overcome this inner conflict between wanting to make money and not wanting to come across as a sleazy salesperson? Because as business owners and managers we need sales to pay our employees, keep the lights on and provide for our families.

It starts by developing standards for yourself.

Ask yourself:

  • Who are the client’s that you WON’T work with?
  • What types of customers AREN’T a good match for your products and services?
  • If you were to take their money, would it actually be a benefit to them and to you?

By having standards and ethics in yourself and in your business you’re able to say, “You know Mr Customer, I don’t think we’re a good match for each other, let me give you the number of Mrs Competitor who is probably a better match for you”

When you’re able to walk away from a deal, people feel that. They also become more trusting because if, and only IF, you choose to do business with them, it’s going to be because you genuinely feel that they are the type of client who are going to benefit from working with you and it’s going to be a win/win situation.

Work on increasing your standards and ethics and you’ll have all the success you ever wanted.


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